Aug 22

Do Not Come Across As A Marketer

Do not come across as a marketer. This is very important my friend! I guess you are thinking “I am a marketer.” Your thinking is correct, you are a marketer! There is no doubt about it. No matter what you sell or do you are a marketer and a portion of your business is a marketing company.

One of the keys to marketing is not to portray yourself in the “traditional marketing” manner. You are not going to be one of those in your face marketers. You are going to market in a way that your audience will be very receptive of you and want what you have to offer.

You are going to learn to be an influential and persuasive marketer. Every piece of content you produce will influence and persuade your prospect and customers.

Present yourself as the cool relaxing guy at the beach, the uber cool woman at Starbucks or the relaxed hippie at Whole Foods. People are more receptive, familiar, and relatable to Pete the beach guy or Viola the organic queen at Whole Foods. It’s the type of people your prospects deal with every day.

Presenting yourself this way will turn prospects into buyers. I like to call it relatable and relaxed marketing. Think about it for a moment. You have really relaxed and relatable conversions with organic Viola about your organic lifestyle. You are both engaged and excited about being organic fanatics.

When you are having a laidback conversation with your beach neighbor Pete you do not market to him about a beer you just brewed and going to sell. Of course not! You are shooting the breeze and hanging out on the beach!

Here is an example of you and Pete about your amazing new beer.

Pete, what’s up dude! What’s going on man? You know man, enjoying the sun and waves! It’s all about the surf and beach life for me man. What’s happening with you man? Dude I bottled the beer last night that I was telling you about a few weeks ago. Oh yeah I remember you talking about it. We had that long conversation about beer and mixing flavors. Dude, the beer is outrageous. It was a challenge getting the right taste, but I did it. I can’t wait for you to have a cold one and tell me what you think. I am all over that man. You know I will hook you up dude! We can get a couple of guys together and do the bonfire and beer thing. Cool man! Then after that on the market it goes, but we have to enjoy it first.

As you see in the example the conversation is really laid back because it’s between two friends who enjoy the same things; the beach and beer.

This is how you market to your audience. This is how you come across as not being a marketer. Marketing this way will get your audience to see you as a person they can trust and relate to. That is your goal.

Your goal is to get inside the prospects psyche and present what you are offering to solve their problem. Present as if you are sitting on the deck having a beer with your buddy shooting the breeze about baseball or a sports car you want.

Present it as if you are sitting in Starbucks having a blended coffee beverage with your best girlfriend talking about some life experience or the family. You’re laughing, chatting it up, and having a phenomenal time.

Think of those conversations when you are presenting anything to your audience. People are more receptive to simple laid back conversation.

You are a “relaxed and relatable conversional marketer” and you are going to market this way for everything because it doesn’t come across as marketing.

You bring up the problem that is troubling them and elaborate on it. Elaborating means to have a conversation. Make the conversation both negative and positive so the potential customer realizes how bad their problem is. You agitate them, but in a nonchalant manner.

You share your story that is related to the problem. Then you work in oh by the way. When I say “oh by the way” I mean a brief incognito “oh by the way.” Then you go back to the problem and elaborate more.  This is masking you as a marketer and presenting you as a friend with high concern.

Here is an example…..

When I had acne issues I hated it. It embarrassed me and lowered my self-esteem. I knew deep inside the guys didn’t like me. Do you feel the same? Does it make you feel inferior to others? I know it makes me feel that way. I was so self-conscious about my acne. Acne can embarrass you so much that it causes you not to go out and socialize. You want to go out and socialize, fun, and meet that great guy, but you don’t! You know you are a great person with an awesome personality, but your acne holds you back. Aren’t you like that? You know, fun, loving and a great personality! Your friends are sympathetic towards you and make you feel great all around, but you know the acne is still there. I was the exact same way. I used to look in the mirror and said “dreaded acne.” Even though you have a lot to offer, you are fun to be around, and people like you; the acne is still present.

I will stop there because you get a general idea of what I mean. This is why I said you need to get in a niche you are passionate about and have much knowledge. This will cause you and your prospects to click and relate. It will cause you to write phenomenal content that’s very persuasive and very useful.

It’s all in the way you present yourself and your content. It’s all in the way you get inside your future customer’s head and present things. It’s about being a “relaxed and relatable conversional marketer.”

People want to relate to you. They want you to be understanding and really get what they want. They don’t want the cheap suit, smooth talking and flashy used car salesman marketing. They don’t want the hyperbole or an egotist. They want “Hey how goes it? Let me help you figure this out. I know what you mean. I’ve been there and man it wasn’t fun. Let’s do this!” They want to relate!

Again, they want “relaxed and relatable conversional marketer” and that’s exactly what you are going to give them!

In order to build rapport and trust with prospects that will turn into long term paying customers you must not be an egotist or narcissist. No one likes people like that. No one likes self-back patting information. They could care less about how great you are. All they want to know is will what you are offering solve their problem! Keep that in mind when you write or record anything.

Be the person in your market that everyone wants to hear from. Be very passionate about what you are doing. I am talking about sincere and genuine passion. Let that charisma come through in everything you do.

Make it point to become familiar with Aristotle’s Three Modes of Persuasion In Rhetoric: Ethos, Pathos, Logos. Ethos is the appeal to the audience’s sense of honesty and/or authority. Pathos is the appeal to the audience’s sense of emotions. Logos is the appeal to the audience’s sense of logic. When you are finished reading it put it in action and add your personality.

Develop your marketing knowledge every day. Make it a goal to learn as much as you can about marketing and mix it your creativity and knowledge to make it your own. Put this on the top of your list.

Put the time in and become a marketing powerhouse. Study marketing of the past and see what caused success. Bring it to the here and now and make it more successful.

Eight Components of Successful Marketing

  • Conversational and Relatable
  • Educates (detailed)
  • Transparent
  • Laid Back
  • Whimsical
  • Question laden at times
  • Straight forward
  • Engaging

Doing everything I mentioned separates you from others by making your marketing campaigns educational and fun. Yet it’s still excellent marketing. Go forth and become a marketing powerhouse!